PR Tools and Services

PR Tools and Services

The Optical Society offers numerous benefits to its valued industry members and we are pleased to announce we now offer complimentary public relations assistance for your company.

OSA understands how important it is for your company’s products, services and positive image to be promoted to key media. The world of public and media relations in the optics and photonics community can be overwhelming. OSA’s professional PR staff is here to help and share our expertise with you. We are pleased to offer the following tools and services (at no charge) to your organization:

Business Wire Discount

OSA has partnered with Business Wire ( to offer the highest quality news distribution services available. Effectively engaging your key audiences with your company news is vitally important, and OSA’s partnership with Business Wire provides you with powerful, targeted tools to do so. Business Wire is the global leader in commercial news distribution services for public and private organizations with technology news distribution options targeted to meet the needs of OSA Industry Development Associates.Business Wire’s proprietary news network reaches general media, technology and science trade media, financial, consumer and research databases, disclosure media, regulatory services and the financial information systems serving capital markets around the globe. The breadth of Business Wire’s news distribution capabilities, coupled with the special pricing and exclusive member benefits offered by the OSA program, is a cost-effective way of getting your company’s news heard.

Special benefits for OSA Industry Development Associates include:

  • 10% discount on standard published rates on news U.S. distribution services
  • 10% discount on standard published rates on EDGAR products
  • Complimentary annual membership to Business Wire
  • Distribution to relevant technology and science trade publications included at no additional charge with any distribution circuit selected
  • Posting of your company’s logo included with your company’s news releases at no additional charge
  • Free Business Wire NewsTrak Reach, Posting and Access Reports that provide monitoring and reporting of the visibility, access and usage of your news release

For more information, contact Leon Harbar at

PR Toolkit

OSA’s Industry Development Associates PR Toolkit contains valuable information to help you shape your communications strategies. Highlights include:

  • Developing a media strategy
  • Developing a press kit
  • Writing a press release
  • Writing a media alert
  • Holding a press conference
  • Preparing for an interview
  • Tradeshow PR

Note: For access to the PR Toolkit, please send an email to

Links to your press releases on OSA website

Any time your company issues a press release, statement or media alert, a link to the release on your site may be posted to OSA’s Industry Development Associates News page at no charge. This site is accessible to the general public, including members of the media and industry analysts. Press releases can be posted online using the submission form on OSA’s website.

Key press staff changes and updates

OSA will provide its Industry Development Associate members with important information on editorial staff changes at key industry publications to ensure your list of media contacts stays as up to date as possible.

Inclusion in OSA Member and Industry Newsmakers e-Newsletters

Each month, OSA features a different corporate member in the OSA Member Newsletter, highlighting recent company news, product releases or milestones.

Additionally, OSA may include your company’s news and announcements in Industry Newsmakers, a quarterly e-newsletter sent to targeted industry press recapping corporate member news.

If you would like to discuss any of OSA’s featured PR services, please do not hesitate to give a member of the PR team a call. We are happy to help with your public relations goals and strategies.

Media Relations
The Optical Society