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Personal Branding: A Career Fad or a Must Have?

18 March 2021, 11:00 - 12:00 - Eastern Daylight Time (UTC - 04:00)

More and more career professionals including scientists are having their say on social media - shouting about what they stand for and what is important to them. But does having a personal brand add value in the eyes of employers, or is it just a distraction? We will explore the importance of getting the balance right and what you should be doing to stand out.

Katherine Wiid is a Career Management Coach based in Cambridge, UK with 24 years in recruitment and career management. Asked what she thinks is the single most important ingredient to career success she says Motive Matters! Being consciously aware of what drives us, how we process information and how we make decisions is key to managing our careers successfully. She is one of just 550 people in the world to have mastered a psycho linguistic conversational tool (the LAB Profile) based on speech patterns. She uses these insights to help her clients pinpoint their decision-making triggers and become clear on how they can get the most from their careers. She coaches and mentors working professionals across many cultures and job roles in the UK, Europe and South Africa.

Rayner Sheridan is currently Head of Marketing at Photocentric, an innovative 3D printer manufacturer. Rayner has a degree in Economic & Social History and an MBA and a passion for manufacturing and technology. He has held several senior marketing roles including Brand and Marketing Director and has worked both in the UK and internationally.