4 February 2021, 12:00 - 13:00
How do you land a role in innovation? One of the most attractive roles in any company is doing innovation -- driving new product development, researching cutting edge technologies and operating to challenge the norms. More and more companies are developing innovation teams and innovation laboratories, but what can someone still in school or recently graduating do to stand out and work in innovation. Eric Koester has studied thousands of today's corporate innovators and has identified four key approaches each leverage in order to demonstrate their innovative mindset.
-- How to build an innovation portfolio for landing a role
-- The Rapid Learning framework for demonstrating problem scoping
-- When to join a team and when to work independently on a project
-- The characteristics of innovation theatre vs innovation effectiveness in any organization
Eric Koester has spent much of his career building companies, working with entrepreneurs and writing and teaching around topics of customer discovery, lean, entrepreneurship and innovation. Eric is currently the founder of Main Street Genome, a new technology startup developing tools for the small business economy. Previously, Eric was a co-founder of Zaarly, a marketplace to locate local small businesses and service providers, named by Fast Company as one of the Fifty Most Innovative Companies in the World. He was also an executive at Appature Inc., a cloud-based relationship marketing software company acquired by IMS in 2013; a founder of Learn that Name, acquired by Blackberry in 2010; and a founder/manager of other companies in the environmental consultancy and web development sectors. Eric was recently named one of Washington DC’s “40 under 40” and has written several books on startups and technology, including The Green Entrepreneur Handbook (CRC Press 2011) and Starting a High Tech Business Venture (Taylor & Francis 2010). Eric also devotes considerable time to building the startup community, including as a board member of UP Global and Startup Weekend and the DC co-chair of Enstitute. Eric began his entrepreneurial career as a corporate securities attorney at Cooley LLP, focusing on high-growth startups, venture funds, private equity and technology companies.