OIDA Webinar Series: Working Together under the New Normal | Customer and Supplier Interactions

29 July 2020, 12:00 - 13:00 - Eastern Daylight Time (UTC - 04:00)

This webinar will talk through some of the ways in which we’re having to shift and adapt our customer and supplier interactions. Certainly, there are more phone calls and video-conferences. Are there ways in which we can innovatively drive these to our advantage? Are there companies who have begun a new method of virtual product demonstration? We will also discuss how to market to potential customers when we don’t have some of the standard options, like conferences and trade shows, available to us. As a corollary, how do we most effectively seek new suppliers? We look forward to questions and interactions from the attendees.


Mark TolbertMark Tolbert, TOPTICA Photonics, Inc., President

With a strong engineering and management background from the University of Rochester, Mark has a degree in Physics and received his MBA from the Simon School of Business. Mark started his career in plastic optics as Director of Sales and Marketing with Germanow-Simon Corporation. His management interests and skills, brought him then to a leading position first within Burleigh and then with EXFO, where he held the position of Director of Business Development, with particular emphasis on the scientific product lines and international business. At EXFO Burleigh Instruments Mark developed various OEM and R&D markets for the automation, nano-technology and biophotonics markets. Mark Tolbert joined the TOPTICA group in 2006.

Deborah WilsonDebbie Wilson, Lumentum, Sales Director

Debbie Wilson, Sales Director at Lumentum, has been in the Optics Industry her entire career.   She's been with Lumentum for 9 years;  before moving into Sales, Debbie managed a PLM team.  Prior to Lumentum/JDSU, Debbie's career was primarily focused in Product Line Management and Business Development at New Focus, Lumileds, and Hewlett Packard.  She has a B.S. in Optics from the University of Rochester and an MBA from the Simon School of Business.



Lynore AbbottLynore M Abbott, Logical Marketing, Founder and Managing Member

Lynore M Abbott is the Founder of Logical Marketing, which provides technology-centric business development, strategy development, and marketing support to small and mid-size companies.  Her enjoyment of Photonics, Technology, Business Development, Sales, Marketing, and Start-ups has taken her from Polaroid Corporation, to a series of small telecom startups, to mid-size companies which executed and integrated multiple international acquisitions. She has mentored hundreds of startup technology companies through the NSF I-Corps program as an instructor. She holds an S.B. from the Massachusetts Institute of Technology in Materials Science and Engineering, an M.S. from the University of Massachusetts, Amherst in Polymer Science and Engineering, and an M.B.A. from the University of New Mexico.