How to Communicate HighTech to the Market: PR/Marketing Workshop for Scientists and Startups

How to Communicate HighTech to the Market: PR/Marketing Workshop for Scientists and Startups

24 Jun 2015 - 24 Jun 2015
Messe Munchen
Munich, Germany

Messe Munchen

OSA Entrepreneur Training workshop available at Laser Munich 2105.

Wednesday, 24 June
12:00 - 17:00
Room B13
Messe Munchen
Munich, Germany

This workshop gives hands-on advice on how to effectively present high-tech products and technologies to prospective markets.

You will learn how to set up an efficient integrated communication strategy, and what you have to do to implement this strategy and to meet prospective targets. Two experts with a proven track record in the field share their experience and provide tips on how to communicate complex technologies efficiently.

Workshop Objectives:

  • Writing for industry- What is different?
  • Selecting the right media: How to address your target audiences efficiently?
  • Setting up a toolbox: Texts and channels for communication
  • Exercise: Teasers and headlines
  • Efficiently use of new media: SEO, social media and webinars

Who Should Attend:

Scientists, startup founders, engineers, and PR/marketing professionals with an interest in technology transfer.


12:00 - 12:30 Workshop Lunch
12:30 - 13:00 Working for Industry - What is Different?
13:00 - 14:00 Selecting the Right Media: Channels to your Audience
14:00 - 14:15 Coffee Break
14:15 - 15:30 Setting up a Toolbox: Texts & Media for Communication
15:30 - 15:45 Coffee Break
15:45 - 17:00 Exercise: Teasers and Headlines
Efficient Use of New Media: SEO, Social Media, and Webinars



Andreas Thoss, Publishing Professional and Consultant, Thoss Media GmbH, Germany

Susanne Hellwage, Communication consultant focused on science and technology, Hellwage Wissenschaftskommunikation, Germany


 The registration fee for the workshop includes half day of programming, lunch, and refreshment breaks. Register for this informative workshop!

Workshop Registration Fees
Member Type Fee
OSA Industry Member $160
Nonmembers $225

For questions please contact