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ASE Optics LLC


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ASE Optics, LLC, USA

1. Describe the profound impact your technology – as part of an end-user product – has had on Society.  How has the population been impacted by your technology. This could be behavioral, economical, societal, etc.
The supply of all dairy products– ice cream, butter, yogurt, cheese – starts with milk from healthy cows. Our product combines optical technologies in a compact, inexpensive system that is used with an iPhone to form a Somatic Cell Counter (SCC) for raw milk. An excess of somatic cells in raw milk indicates that the milk must be destroyed, not processed for consumption, and that the cow should be checked for mastitis. If milk with a too-high somatic cell count is combined with good milk, the entire contents must be disposed of and the tank laboriously cleaned and disinfected. Our technology is a key part of a system that provides a dairy farmer with a hand-held, robust, fast, and reliable SCC that can be used in the barn to perform real-time checks on milk from individual cows. Performing these checks upstream in the dairy production process means that less milk is wasted and cows get needed veterinary treatment sooner. This helps keep down the cost of dairy products for everyone.
2. Tell us about how your technology is unique?  What makes it stand out? How do you differentiate it from other similar technologies?
Our technology is a key components of an SCC that is smaller, less expensive, and faster than other bovine SCC's and that can be literally pulled out of a farmer's pocket and used in the barn to sample milk from an individual cow in real time. What makes our technology unique is the form factor, packaging, and ruggedness.
3. When first launched, did your technology make a transformational change for the end-user or was it an advancement of the prior art? Describe this.
Our technology makes a transformational change. Previous bovine SCC’s were desk-top units. A farmer had to take many milk samples, then take the samples to a central processing location while keeping the samples labeled and organized. The farmer had to either keep milk from each cow segregated pending somatic cell counting or to accept risk by putting the milk in a bulk storage tank while awaiting SCC results. Now the farmer can check a milk sample in real time. Suspect milk is identified immediately and is never combined with good milk. Sampling is quicker, more convenient, and performed farther upstream in the production process.
4. Give a specific example (with company names) of the buying chain for your product/technology once you sell it to the next level buyer. Provide an example of the succession of companies your product goes through, ultimately to get to an end-user.
We build and test the Dairy Quality kit, then sell the kit to Dairy Quality Inc. Dairy Quality sells the kits and milk cassettes directly to dairy farmers. Dairy Quality also provides the necessary mpengo Dairy app which is required to use the device.
5. In which vertical market(s) would you classify the end-users of this technology?
6. If other, please write in the specific market
Dairy / veterinary
7. Give us your one sentence “elevator pitch” you would use to tell a non-technical person about your technology and the critical role it plays in Society.
Our technology is a quicker, easier, and less costly way for a dairy farmer to do his or her part in ensuring the safety of our milk supply.
8. Surprise Us!  What else should we know about your product/technology?
Courtesy of Dairy Quality, Inc:
Using the Dairy Quality kit and an iPhone:
  • A sample is drawn and loaded into a Dairy Quality cassette which automatically mixes the sample with reagents to identify somatic cells.
  • The imaging technology of the device then scans the milk.
  • An image of the scan is captured by the iPhone camera and analyzed by the mpengo Dairy app.
  • The results are displayed on the iPhone seconds later.
9. Attachments are welcome but not required.  These could be photographs, videos, PowerPoint files, website links, etc. that further demonstrate the value of your technology.  Limit of 3.