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Consumer Physics, Israel

Describe the profound impact your technology – as part of an end-user product – has had on Society. How has the population been impacted by your technology. This could be behavioral, economical, societal, etc.
SCiO is a unique molecular scanner that fits in the palm of your hand. It is simple to use and gives any person the ability to perform sophisticated chemometric analysis with the touch of the button. It basically gives any person access to important information about nutrition, medicine, hazardous chemicals, or any material that you could traditionally analyze using lab spectrometer. Over 15,000 pre-ordered their device and among them there are over 1,300 developers, eager to develop new applications for the new technology.

SCiO expends the human possibilities using advanced mass-production optics and electronics. It’s giving users a “sixth-sense” ability that only companies used to have. It’s our mission that in the future there won’t be any more fake pharmaceuticals or wrong labeling of food, Basic health monitoring will be easier, the quality of nutrition will be top notch and professional workers will have more information about the materials they are regularly using in their work
Tell us about how your technology is unique? What makes it stand out? How do you differentiate it from other similar technologies?
SCiO is the first handheld spectrometer that has full sharing of database functionality. For example, a developer in Hawaii could make an application that gives nutritional information about tropical fruits while a user in china could use it to analyze his imported tropical fruits. In another case, a pharmaceutical company could create an app for identifying its unique drug, and a patient, anywhere in the world, could tell if the drug he possesses is real or fake.
No other product up-to-date gives you this ability!
When first launched, did your technology make a transformational change for the end-user or was it an advancement of the prior art? Describe this.
The users of SCiO (so far developers) are amazed by the technology. They are creating apps that could transform the way we think about food, medicine and quality and labeling of different materials. Basically, it totally changes the way we see and approach the world around us.
Of course, spectrometry (and chemometrics) is not new for science, but until now, it was not accessible for the common people.
Give a specific example of the buying chain for your product/technology once you sell it to the next level buyer. Provide an example of the succession of companies your product goes through, ultimately to get to an end-user.
Consumer Physics developed SCiO from scratch. We manufacture it on our own and sell it directly to consumers, developers and enterprises. Future plan is to embed the sensor in wireless connected devices.
In which vertical market(s) would you classify the end-users of this technology?
Oil, Gas, Cosmetic, Agriculture, Pharma, Chemical and Private Consumers
Give us your one sentence “elevator pitch” you would use to tell a non-technical person about your technology and the critical role it plays in Society.
Consumer Physics’ mission is to empower everyone with a better understanding of our physical world. Our flagship product, SCiO, is the world's first handheld molecular sensor. SCiO provides nutritional facts about different foods, the well-being of plants, authenticates medications and much more.
Surprise Us! What else should we know about your product/technology?
SCiO can identify Viagra pills :)
The company won several world recognition such as: The World Economic Forum- Technology , Pioneers Award 2015, CES- Last Gadget Standing Award (online) 2015, Netexplo UNESCO award 2015, Stuff Gadget Awards 2014, Edison Award Bronze Medal 2015, Globes- Top 5 most promising Israeli Start-up 2014
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