Events
How to Communicate HighTech to the Market: PR/Marketing Workshop for Scientists and Startups
Managed by Optica
24 June 2015
OSA Entrepreneur Training workshop available at Laser Munich 2105.
12:00 - 17:00
Room B13
Messe Munchen
Munich, Germany
This workshop gives hands-on advice on how to effectively present high-tech products and technologies to prospective markets.
You will learn how to set up an efficient integrated communication strategy, and what you have to do to implement this strategy and to meet prospective targets. Two experts with a proven track record in the field share their experience and provide tips on how to communicate complex technologies efficiently.
Workshop Objectives:
- Writing for industry- What is different?
- Selecting the right media: How to address your target audiences efficiently?
- Setting up a toolbox: Texts and channels for communication
- Exercise: Teasers and headlines
- Efficiently use of new media: SEO, social media and webinars
Who Should Attend:
Scientists, startup founders, engineers, and PR/marketing professionals with an interest in technology transfer.
Agenda
| 12:00 - 12:30 | Workshop Lunch |
| 12:30 - 13:00 | Working for Industry - What is Different? |
| 13:00 - 14:00 | Selecting the Right Media: Channels to your Audience |
| 14:00 - 14:15 | Coffee Break |
| 14:15 - 15:30 | Setting up a Toolbox: Texts & Media for Communication |
| 15:30 - 15:45 | Coffee Break |
| 15:45 - 17:00 |
Exercise: Teasers and Headlines Efficient Use of New Media: SEO, Social Media, and Webinars |
Presenters:
Andreas Thoss, Publishing Professional and Consultant, Thoss Media GmbH, GermanySusanne Hellwage, Communication consultant focused on science and technology, Hellwage Wissenschaftskommunikation, Germany
Registration
The registration fee for the workshop includes half day of programming, lunch, and refreshment breaks. Register for this informative workshop!Workshop Registration Fees
| Member Type | Fee |
| OSA Industry Member | $160 |
| Nonmembers | $225 |
Questions:
For questions please contact industry@osa.org
