OSA Corporate Webinar Program

Empowering your success through virtual learning

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Originally Recorded:
8 June 2011
Run Time: 60 minutes

• Live webinar
• 60-day access to recorded webinar
• PDF of the PowerPoint Presentation

• OSA Corporate Members: $75
• Non-Members: $175

Best Value:
Company License for multiple participants: $199 for OSA Corporate Members

Presented By:

OSA Corporate Associates

In Partnership with:


Trademarks and Copyrights (Webinar #2)

Webinar Series: Maximizing Innovation R.O.I. Through Intellectual Property Ownership, Protection, Enforcement, & Strategy

Speakers: Monica Riva Talley and Julie D. Shirk, SKGF

This presentation will focus on a more in-depth look at the acquisition of trademark and copyright rights, as well as strategies and methods for protecting these types of intellectual property. The trademark discussion will include additional information about the acquisition of trademark rights, trademark clearance procedures -- including how to assess the inherent protectability of a chosen trademark, and the trademark registration process. Trademark considerations when expanding into foreign markets will also be addressed. Copyright concepts including originality and fixation, rights granted, ownership, and registration will be highlighted in this webinar presentation as well.

What You Will Learn

  • How to protect and select the trademarks that will protect your products and services
  • How to enhance the value of trademark assets
  • How to leverage trademark and copyright assets to distinguish yourself from your competitors
  • Trademark considerations when expanding into foreign markets
  • An introduction to copyright concepts including originality and fixation, rights granted, ownership, and registration

Who Should Attend

  • In house legal counsel and other in house administrators of intellectual property
  • Managers, Directors, Vice Presidents, and C-Level Executives of U.S. and international companies with responsibilities in the following departments:
    • Marketing/Brand Management
    • Product Development
    • Intellectual Property & Licensing
    • Global Relations
    • Strategic Planning
    • R&D Portfolio Management
    • Compliance

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Monica-TalleyMonica Riva Talley
Monica Talley is a director in the Mechanical Group at intellectual property specialty law firm Sterne, Kessler, Goldstein & Fox. She has over 15 years of experience protecting some of the world's most recognizable brands. She is known for respecting the business motivations that drive the selection of trademarks, and for providing clients with creative, cost-effective, and practical solutions that work within both business and legal parameters. She specializes in trademark portfolio analysis and management, counseling, clearance, and prosecution.

Ms. Talley has been involved with every aspect of trademark, service mark, trade name, unfair competition, false advertising, and trade dress litigation. She also has significant expertise in opposition and cancellation proceedings before the Trademark Trial and Appeal Board. She has handled a wide range of Internet trademark and domain name disputes; filed arbitration complaints under ICANN's Uniform Dispute Resolution Policy; negotiated resolutions to disputes; and drafted advantageous settlement and coexistence agreements.

ShirkJulie D. Shirk
Julie Shirk is a Patent & Trademark Specialist with over twenty years of experience clearing, procuring, licensing and enforcing trademark rights at intellectual property specialty law firm Sterne, Kessler, Goldstein & Fox. She also has experience in Opposition and Cancellation matters before the Trademark Trial and Appeal of the U.S. Patent and Trademark Office, and provides support for actions brought before the federal courts.

Ms. Shirk has expanded her practice to the Internet by advising clients on proper trademark usage on web pages, monitoring third party web sites for potentially infringing uses, resolving domain name disputes, and successfully filing and asserting the IP Claim protections provided by the .biz and .info general Top Level Domains (gTLDs). She also has experience in securing copyright protection as well.

Webinars in This Series