1. Describe the profound impact your technology – as part of an end-user product – has had on Society. How has the population been impacted by your technology. This could be behavioral, economical, societal, etc.
Resident Artist Studio LLC, USA
Aristotle (384-322 BC) laid down the principle of pinhole imagery. The pinhole is an ever present part of our lives. It exists today in most cameras as a means of producing depth of field. In the ophthalmologist's domain, a pinhole occluder removes refractive errors in the patient's vision resulting in amazing visual acuity. When a pinhole occluder is placed in front of the eye, the inverted images produced by the pinholes are in focus. This is accomplished without prescription eye-wear. This fact has product development promise and value as 70% of the world's population is vision-corrected. There are some solutions in the marketplace today that are solving vision challenges, particularly those facing the archers and target shooters. But in our perspective, our patented EyePal® Peep Sighting System is the most versatile and effective by utilizing thin-film static-cling adhesion. If there ever was a simple solution for visual acuity, it exists in pinhole technology.
2. Tell us about how your technology is unique? What makes it stand out? How do you differentiate it from other similar technologies?
A simple hole that removes refractive errors is the basis of a simple solution. We require visual acuity and we cope with our visual challenges the best we can. Our technology takes the hand-held pinhole occluder’s visual acuity factor to a small disc of opaque PVC film 20mm in diameter with a centered 1mm diameter pinhole that is attached by static-cling to a person’s eyewear. The resulting image is in focus with depth of field. The image passes through the eye’s lens undistorted due to its small diameter. The light level of the pinhole’s image on the eye’s retina adjusts through light adaptation. The eye can only focus on one image plane at a time. In the case of target shooting, the pinhole resolves multiple elements at different distances in focus simultaneously. This happens for those with or without prescription or contact lenses. Our patented EyePal® pinhole product provides superior visual acuity for all who are un-corrected or corrected by prescription including LASIK surgery.
3. When first launched, did your technology make a transformational change for the end-user or was it an advancement of the prior art? Describe this.
Several examples of pinhole prior art exist using suction cups or mechanical attachment methods. Our method of thin-film static-cling attachment is transformational and an advancement in prior art in one fell swoop. The EyePal aperture has enabled a person with 20/200 vision (legally blind) to obtain 20/30 visual acuity, a real and extraordinary visual transformation. In prior art, some examples may have required semi-permanent and complex attachment criteria. In the suction cup examples, the device would simply fall off the lens at the most inopportune time. In the mechanical examples, weight as well as the forces of recoil would malign the attached device. Neither weight nor recoil affects our static-cling technology as it has no mass.
4. Give a specific example (with company names) of the buying chain for your product/technology once you sell it to the next level buyer. Provide an example of the succession of companies your product goes through, ultimately to get to an end-user.
The individual apertures are made at Tech-Print in Lawrence, MA with a "tool" that punches 60 EyePals apertures per sheet of opaque static-cling PVC. We assemble our EyePal® product with other products, i.e., a clam shell, a contact lens case with decals, a descriptive insert and sell it retail via the EyePalUSA.com website. We sell wholesale direct to 22 retailers. We wholesale to our distributor, Pyramyd Air, Llc, Solon, Ohio, who then sells direct to two levels, wholesale to their 3000 retailers and retail to their many individual discerning consumers world-wide. Another distribution channel is a co-branding effort with the NRA Store in Fairfax VA., via their catalogs and the web to solve the visual acuity challenges of the membership.
5. In which vertical market(s) would you classify the end-users of this technology?
6. If other, please write in the specific market
Crafters, Hobbyists, Archers and Hunters
7. Give us your one sentence “elevator pitch” you would use to tell a non-technical person about your technology and the critical role it plays in Society.
We combine science and art into a simple product that mitigates the visual challenges that affect some 70% of the world’s population by using the pinhole principle to produce a visually clear image on the eye’s retina independent of most refractive errors present in the eye.
8. Surprise Us! What else should we know about your product/technology?
It would follow that if we used two pinholes (apertures), one on each eyeglass lens, we could obtain two images in focus with depth of field. Binocular vision with two apertures is possible where all elements at any distance that the retina can resolve are in focus, another versatility feature of the EyePal product. Future EyePal product development is focusing on the consumer optical industry with a version called EyePal® Vision Fixer®.
9. Attachments are welcome but not required. These could be photographs, videos, PowerPoint files, website links, etc. that further demonstrate the value of your technology. Limit of 3.