Entry By:

Ciena, USA


Question 1: Describe the profound impact your technology – as part of an end-user product – has had on Society. How has the population been impacted by your technology. This could be behavioral, economical, societal, etc.
Communication networks are evolving. More people and things are connecting to the network. We’re sending videos, emails, photos, music and tweets. Businesses are sending huge files. As such. carriers need to scale their networks cost effectively to handle  surging bandwidth demands. More than 50 service providers across the globe  leverage Ciena’s 100G WaveLogic technology to do this.

With Ciena’s technology, a 100G network can use just one strand of fiber to handle the traffic generated by 4 million iPhone users who at the same time decide to stream video to their handsets.  Ciena’s 100G WaveLogic technology also helps research, education and healthcare organizations to use fascinating and sometimes life-changing applications like virtual learning and collaboration. For example, the CANARIE network, was used to accelerate medical discoveries and innovations in brain research, and help eliminate geography challenges by delivering medical education to remote and rural areas.

Question 2: Tell us about how your technology is unique?  What makes it stand out? How do you differentiate it from other similar technologies?
Ciena pioneered the world’s first 100G coherent optical systems that make networks significantly faster and able to accommodate growing bandwidth demands.  Ciena’s coherent optical processors increase network bandwidth to a staggering 100Gigabit/s per optical channel and beyond, giving an optical fibre the total capacity of a whopping 8.8Terabits/s. It also enables carriers to gain more bandwidth from fiber already in use, without needing to add new, expensive equipment.  It also improves network economics and offers more flexible architectures by making networks more intelligent so that they can support fluctuating customer requirements for capacity, latency and reach – brought about by subscriber’s hunger for anywhere, anytime data.

Question 3: When first launched, did your technology make a transformational change for the end-user or incremental changes by improving a current technology?  Describe this.
When  Ciena’s 100G solution  was introduced,  it enabled network operators to increase the bandwidth of their existing 10G and 40G fiber infrastructure by 10 and 2.5 times, respectively, through simple plug-and-play components – without the need to re-engineer networks or deploy new equipment. Ciena’s 100G coherent optical solution allows carriers to eliminate degraded user experience while providing the capacity to satisfy the exploding bandwidth demands driven by new applications, services and backhaul requirements.

Question 4: Give a specific example (with company names) of the buying chain for your product/technology once you sell it to the next level buyer.  Provide an example of the succession of companies your product goes through, ultimately to get to an end-user.  Example:  We produce a component that we sell to a laser systems manufacturer (name the company) who sells it to a medical OEM (name the company), who then sells it to a hospital (name the hospital).
Ciena’s 100G technology is sold directly to telecom carriers, cable and submarine operators. Our 100G customers include Verizon, AT&T, BT, Reliance Globalcom, Comcast, Cable&Wireless, Interent2 just to list a few. Ciena is the recognized global leader in coherent 100G ports shipped.

Question 5: In which vertical market(s) would you classify the end-users of this technology?
Telecom|Other
Enterprises, Utilities, Media and Entertainment, Financial Services, Research & Education and Government

Question 6: Give us your one sentence “elevator pitch” you would use to tell a non-technical person about your technology and the critical role it plays in Society.
Scaling networks economically to meet ever-increasing traffic demands and high-bandwidth applications is now a reality. Ciena’s 100G solutions expand capacity without disrupting existing networks, providing simple and cost-effective upgrades from 10G or 40G to 100G.

Question 7: Surprise Us!  What else should we know about your product/technology?
We live in a digital world. The networks that power the transmission of digital files and communications are increasingly pushed to their limits. Ciena's 100G solution boosts network capacity, helping to clear the network ‘highways’ of congestion even before traffic jams start. It also allows networks to be programmed to adapt to needs of users, resulting in a strong demand for Ciena’s 100G solution, highlighted by the more than 50 customers across the globe that has deployed the solution.

Additional information.

  1. 100G and beyond for Research & Education networks (Video)
  2. The 100G Connected Global Village (Infographic)