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Lucida Research LLC, USA

 
Describe the profound impact your technology – as part of an end-user product – has had on Society. How has the population been impacted by your technology. This could be behavioral, economical, societal, etc.
Our products, once commercialized, will have a clear impact on the way binoculars, spotting scopes, and rifle-scopes are used by hunters, bird watchers and other nature enthusiasts.  In the past several decades, these instruments have seen only incremental refinements through the introduction of (slightly) better lens coatings, (slightly) better lens design using computer-aided software, and (slightly) better light transmission through the use of newer glasses such as Schott HT.

Lucida, however, is making breakthrough changes in the philosophy and design of telescopic sighting systems. In one example, we have developed and patented a telescope which, practically, does not have an exit pupil. This makes the telescope very comfortable to look through. In another innovation, we have introduced a fully optical method for adjusting the point of aim in rifle-scopes (the current mechanical method used in almost all rifle-scopes on the market dates back to the American Civil War).
 
Tell us about how your technology is unique? What makes it stand out? How do you differentiate it from other similar technologies?
Brand names such as Zeiss, Leica and Swarovski represent the state of the art in optical quality and craftsmanship in the fields of binoculars and rifle-scopes. However,  the internal design and principle of operation of the devices made by these manufacturers has remained unchanged for decades.

Lucida design re-define the established concepts and introduce new design paradigm for telescopic sights without the unnecessary bloating of electronics, lasers, holograms and the like, but instead by re-thinking how a classic telescopic sight should function.

The results are sights with:
  • Superior "optical" mechanism for elevation and windage adjustment
  • Extended eye-relief
  • Very wide viewing angle
  • Zero parallax error!
  • There is currently no telescopic sight with similar technology as those designed and patented by Lucida Research. Our designs are truly novel.
 
When first launched, did your technology make a transformational change for the end-user or was it an advancement of the prior art? Describe this.
Yes, our technology represents a paradigm shift; our designs are not refinements of existing products.  This is explained in detail in response to the questions above.
 
Give a specific example of the buying chain for your product/technology once you sell it to the next level buyer. Provide an example of the succession of companies your product goes through, ultimately to get to an end-user.
Our business model is to develop and patent new designs and then license those designs to major manufacturers of sporting optics products such as Zeiss, Leica, Swarovski, Nikon, Leupold, etc.

We have already licensed one of our patented designs to SUPAS Limited, in Taiwan. Supas was started by a former product manager from Carl Zeiss who left the company in 2013 to start his own product development firm.

We are in negotiation with Leica (in Wetzlar, Germany) and Leupold (in Oregon, USA) who are interested in licensing our other patents.
 
In which vertical market(s) would you classify the end-users of this technology?
Defense
 
Give us your one sentence “elevator pitch” you would use to tell a non-technical person about your technology and the critical role it plays in Society.
Our inventions will change the design of rifle-scopes in the same way that the invention of the "compound bow" in 1969 revolutionized the sport of archery and replaced the 400-year-old long bow.
 
Surprise Us! What else should we know about your product/technology?
The founder of Lucida Research has learned optics on his own! Dr. Jahromi's academic field is Electrical Engineering.  After many years of using and studying the telescopic sights made by leading manufacturers such as Zeiss, he observed that riflescopes and binoculars have reached their peak and are no longer advancing. Disappointed by this stalling trend, Dr. Jahromi set out to develop a new and improved optical sight for his hunting rifle in 2007. That's how Lucida was born!
 
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